Dear friends and colleagues,
It’s hard to believe, but another year is almost behind us – and what a successful one it was for all of us at Christina. As Babe Ruth once said, “the way a team plays as a whole determines its success,” and we know that our friends and colleagues are an integral part of ours. The constant support and commitment we receive enables us to excel whenever we attend the exhibitions you’ll read about below, impress during training workshops described, win the business we have, or receive favorable coverage by leading publications.
The stories below are not only news and events, but a representation of all the diligent and wonderful people that just make it work! So, to the members of the ever-growing Christina family, we wish you and your families a magnificent festive season and a year ahead filled with happiness, health and success. Here’s to great things ahead in 2012 and beyond!
Happy New Year… and happy reading!
|In this Issue|
|Next in the pipeline|
|New in California|
|Now in Tenerife|
|Testimonial and tips|
|On the Road|
|News from congresses we’ve attended and those we’ve held|
In the pipeline – Christina is bringing out a new product line
While we can’t divulge all the details, Christina has been hard at work developing a brand new line of professional beauty treatments. The revolutionary range of products, usher in a new approach in the field of skincare and anti-aging treatments, based on Genes Science and the detoxification process.
California – no longer dreaming! – Major supplier to accelerate product distribution in the State
California Skincare Supply, a leading distributor of professional skincare products in California for twenty years has reached agreement with Christina USA to act as a distributor for California. Keli Anderson, president of California Skincare Supply has a local staff of representatives and trainers, which will help cut the time between order and receipt of shipments from more than six days to less than three.
Christina worldwide … and growing – Find us in Santa Cruz de Tenerife!
Christina is delighted to welcome its new distributor in Santa Cruz de Tenerife. Larysa Kostiv Distribucion will bring our professional products to the beautiful capital metropolis of the Canary Islands and its surrounds. We see great potential in working together and look forward to a long and mutually beneficial relationship.
Address: c. La Polka 22 puerta 7 Las Chafiras; San Miguel de Abona c.p. 38639; Santa Cruz de Tenerife; Tel: 0034 -617 94 38 47; Email: firstname.lastname@example.org
Forever Young – Wonderful wizardry in Oz
After trying Forever Young products, Tina Viney, CEO of APAN (Aesthetics Practitioners Advisory Network) and APJ Editor, recently wrote a note of thanks to Matoyla Kollaras of Christina-Cosmeceuticals Australia. Viney mentioned in particular the Moisture Fusion Cream, Moisture Fusion Serum and the “wonderful” Silk Cream:
“These products are amazing! Within a week my skin was so hydrated it looked much plumper and 10 years younger. I really believe the formulators got the synergy of ingredients right in these products. I always use high quality peptide and Hyaluronic Acid products, but never experience these results.”
Matoyla, who is the Director of Skin Factors Pty Ltd. and Christina’s distributor in Australia, says that Christina’s cosmetics are “one of the most remarkable ranges on the market today, and take results to another level.” She shares with us her advice, tips and experiences regarding Forever Young treatments.
We recommend Forever Young products for 20-40 year-olds, but for all ages and skin types.
The Moisture Fusion Cream and Moisture Fusion Serum are OIL-FREE, so keep this in mind when prescribing for older and more lipid dry skin. While the Repairing Night Cream has Shea Butter, Avocado Oil, and Beeswax, one of the ingredients used in the range, Alteromonas Ferment Filtrate, has the incredible ability to stimulate both Filaggrin and Lipid Synthesis in the skin. This means that the ingredient is actually stimulating the skins own healthy production rather than topically applying lipids to occlude the skin so to speak – quite amazing.
Forever Young is also essential for dehydrated skin and for those clients that have filaggrin deficiency. It is also an excellent range for older skin that is still oily and prone to break out.
The Moisture Fusion Cream and Moisture Fusion Serum are driven by:
1. Hyaluronic Acid: The technologically advanced form of Nano Hyaluronic Acid that is used, with its extra low molecular weight, does not simply cover the skin’s surface, but penetrates deep into the horny layers, hydrates and retains moisture from within providing long-lasting optimal hydration.
2. Tetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate: HA-Boosting Peptide: A clinical study made with Hyaluronic Acid Boosting Peptide demonstrated that it accelerates the skin’s own natural production of HA within the epidermis, thus providing and retaining long-lasting hydration.
3. Alteromonas Ferment Filtrate: A polysaccharide from marine origin (coral), rich in essential minerals, and composed of neutral sugars (41%) and uronic acids (34%). Due to its structure, this agent induces the production of Hyaluronic Acid, filaggrin and lipid synthesis for optimal skin barrier function and hydration.
From her personal experience, Matoyla says: “I have been using the serum for a couple of weeks now and even though it contains no lipid, my skin seems to have regained some of its lipid, which was reducing due to my age (45). So I can at least testify from my own experience that this is in fact the actions of this ingredient.”
TIP: If you wish to prescribe a Hyaluronic Acid serum for skin, but do not want this lipid synthesis to take place (mainly in younger skin), then the best product, and another excellent source of hydration, anti-inflammatories and antioxidants, is Comodex Advanced Hydrating Serum.
PLEASE NOTE: The Forever Young Moisturising Facial Wash has a strong lipid-removing ability due to its high pH at 7.2-8.7. This means that you MUST follow this cleanser with the toner, which is a low pH or with another low pH product. Using a high pH product will eventually make skin dry – so it must always be used in conjunction with a lower pH product that will balance its actions.
Matoyla can be contacted at: email@example.com.
Actions speak loudest - Christina offers treatments at Spa & Beauty Spain 2011
|Barcelona, Spain, October 1-2, 2011|
More than 1000 professionals attending the Spa & Beauty Congress had a chance to discover first-hand the professional treatments offered by Christina Cosmetics.
The treatments were conducted from Christina’s booth (pictured) in the exhibition area during the two-day event.
Held at the Palau de Congresos de Catalunya, this was the second edition of Spain’s only professional conference on spas and beauty.
The congress was distinguished by its purely professional and extensive program of conferences, technical workshops and panel discussions. The exhibition area also presented the major professional cosmetic brands on the Spanish market today.
Click here to watch videos from the congress.
Learning Peelosophy – Cosmeticians in Uzbekistan gather to hone their skills
|Tashkent, Uzbekistan, October 2-4, 2011|
Positive feedback and rave reviews are still pouring in from the 80 cosmeticians from Tashkent and other cities of Uzbekistan that participated in the Christina Peelosophy Workshop. Held in the luxurious “Uzbekistan” hotel in Tashkent, the workshop was lead by Julya Korshunova from NickOl-Moscow, and organized by Dori-Darmon HCP Company (official distributor of Christina in Uzbekistan). The seminar comprised theoretical section as well hands-on demonstrations explaining the different options provided by Peelosophy treatments.
|New in Eurasia – NickOl co-hosts inaugural Anti-Age Forum |
|Almaty, Kazakhstan, October 10-12, 2011|
Specialists in the fields of esthetics, preventive and reconstructive medicine and cosmetology gathered for the 1st Eurasia Anti-Age Forum, co-sponsored by the “NickOl” Beauty and Health Center.
Julia Korshunova, cosmetologist and Christina’s leading educator in the CIS and Baltic countries, gave a lecture and live demonstrations of Peelosophy and Rose de Mer peelings, focusing on the pre-peel preparation of skin, correct peeling use and post-peel rehabilitation. She also explained how the Rose de Mer peeling can contribute to hyper pigmentation correction in the salon and at home.
|European event gaining international appeal – “Look” no further than Spain!|
|Madrid, Spain, October 14-16, 2011|
Salon Look Internacional is the leading showcase for image and beauty care in Spain. This exclusive fair is also growing in international importance, particularly in the Spanish-speaking countries. Basically, any company wishing to be taken seriously in Spain’s professional hair, beauty, Spa & Wellness, or hair & makeup industries, place this one high on their must-attend list of annual events.
The figures speak for themselves. This thirteenth edition, held at IFEMA, Feria de Madrid, featured 383 exhibitors spread over 13,008 square meters and attracted 78,584 professionals of whom 1,350 were from 47 different countries, mainly Portugal, Italy, France, Brazil and Mexico.
As an exhibitor, Christina Cosmetics (pictured) was able to introduce and advice on all the company’s professional treatments currently available on the Spanish market. It was also an excellent opportunity to introduce those soon to be released – such as the innovative concept of Hydration Moisture Fusion Cream and Serum.
Click here to explore the ingredients that make an event a professional and international success!
|Bringing home the glory – INTERCHARM visitors rally to see Christina in action |
|Moscow, Russia, October 26-29, 2011|
INTERCHARM Professional 2011 marked the 10th anniversary of this most prestigious international exhibition for beauty industry professionals. INTERCHARM is much more than an exhibition for cosmetics and beauty salon equipment, it is a unique business platform that unites the industry's leading brands. The event featured 928 exhibitors from 27 countries presenting over 3000 beauty brands, and had 51,681 visitors!
For Christina, the exhibition was a winning event. The NickOl-Moscow Center stand was inundated with visitors ̶ from distributors to salon owners, estheticians, cosmeticians and dermatologists. Most spent time in the master-class area to see Christina Zehavi’s hands-on demonstrations of cosmetic treatments.
The October 13–15 edition of INTERCHARM in Kiev was also a success. Christina conducted master-classes (pictured) and also gave a lecture at the 10th International Conference of Applied Esthetics on “using antioxidant procedures to rehabilitate stressed skin.” TopCosmetics UA Company, Christina’s exclusive representative in the Ukraine, was a general Conference partner.
Beautiful networking in the Baltics – Riga conference attracts record numbers
|Riga, Latvia, November 4–6, 2011|
The Baltic Beauty International Exhibition, held at the Riga International Exhibition Centre, is the most important and biggest annual beauty industry project in the Baltics and Scandinavia. The 2011 fair attracted a record number of 29,662 visitors, of which 14,442 were professionals.
Educator Julya Korshunova from “NickOl” Center (Moscow) gave hands-on treatments using Christina products at the stand of “SIA Topcosmetics” Company. Julya also introduced visitors to the new line of Peelosophy intensive peelings and lectured on “Philosophy of Peelings” at the anti-age congress held in the framework of the exhibition. After the exhibition, she conducted a workshop for cosmeticians. The program included Rose de Mer (day 1) and Peelosophy peelings (day 2).
|Location, location, location – and a unique approach in Poland|
|Krakow, Poland, November 5-6, 2011|
During the LNE Congress trainers from TopCosmetics Sp.zo., Christina’s official distributor in Poland, offered cosmeticians visiting their booth a unique and probably difficult choice – to be ‘models’ and receive hands-on-demonstrations of wonderful Christina treatments, or to work with and learn from the trainers while treating other ‘models.’
A tough decision and not an easy opportunity to miss – especially when the stand of TopCosmeticsSp.zo.o was brilliantly located in the very center of the exhibition area!
Hitting the spot – Christina shines at ISPA 2011
|Las Vegas, U.S., November 7-9, 2011|
From left: Elaine Linker, 'Cinderella,' Kelli Anderson, and Christina Zehavi at the ISPA 2011 trade show.
Christina’s presence at the 21st ISPA Tradeshow brought with it a fresh wave of interest from industry leaders and top publications.
With 2,250 attendees from over 30 countries, ISPA also afforded Christina with another excellent networking opportunity. Participants from many major US spas received treatments from Christina, and understood first-hand why the company is at the forefront of its industry.
After two-days of demo facials by Christina, Spa Shiki (voted the best spa in the Midwest by Spa Magazine) will now offer the Unstress, Flouroxygen and Comodex facials at their spa; Skin & Spa Park Avenue cosmetic dermatologist practice (named Best practice 10 years in a row by NY magazine) will carry an assortment of Christina treatements; and Orange Skye Spa (of the affluent New Jersey area) will be taking Christina as their exclusive brand.
Furthermore, a successful marketing event during the show, called the Silk Facial the “Cinderella Facial” – the instant magic you need to look your best for the ball, even had directors of the Wynn and Encore Spas in Vegas adding the Silk Facial to their treatment menus.
|Lithuania conference digs deep - Cosmeticians wrap their heads around in-depth topics|
|Vilnius, Lithuania, November 9-10, 2011|
Christina's Vilnius Conference, lead by Julya Korshunova from “NickOl” Center in Moscow, had over 80 cosmeticians delving deep into some serious topics about skin problems and treatments. They also raised interesting questions for discussion. The attendees were from different Lithuanian cities including Kaunas, Alitus, Panavezhis, and Mariampole.
|Cosmoprof - the happening event in Asia|
|Hong Kong, China, November 9-11, 2011|
The Hong Kong Convention & Exhibition Center hosted the most prestigious, trendsetting, B2B beauty and health event in Asia ̶ Cosmoprof Asia. The event is also a unique business opportunity in the region and Christina was on-hand to give theoretical presentations and practical demonstrations. The company met with potential partners and had an influx of visitors to the booth. We would like to thank our Hong Kong distributors, Wisdom Mile, for their support at the event.
An autumn in New York – Christina works her magic!
|New York, U.S., November 15-16, 2011|
Another successful marketing event, held at the Setai Fifth Avenue luxury boutique hotel (inset), Christina Zehavi (left) treated editors of some leading US publications to facials. The outcome of the event was inspiring.
Look out for articles featuring our products in the following publications: Allure; American Spa; The NY Examiner; Health; Life & Style Weekly; Lucky; Manhattan Magazine; People Stylewatch; Self; Teen Vogue;and US Weekly. We also caught the eye of freelancers from the Financial Times, Travel Leisure, New York, Manhattan, The Sunday Times of London, Style Mag, and Gotham.
|Falling into luxury - Care from Christina at choice lifestlye event|
|Tel Aviv, Israel, November 17, 2011|
On November 17, over 600 women from all walks of life gathered at Kastiel House, a beautifully renovated Bauhaus building in south Tel Aviv, for the exclusive 9Rooms Fall Lifestyle Event. The ladies attended lectures for business women, enjoyed lavish catering, and were treated to manicures and shiatsu massages. Ten Christina beauticians were on-hand to pamper guests with 20-minute luxury facials to add magic to a wonderful day.
All that’s nouvelles – Esthetic Scientific Congress draws crowds
|Tel Aviv, Israel, November 21, 2011|
The Les Nouvelles Esthetiques Congress, held at the luxury Dan Panorama Hotel, drew 500 skincare and cosmetics professionals, dermatologists, aesthetic medicine experts, and beauticians. Attendees enjoyed lectures and other special events. Christina Zehavi, who is the editor-in-chief of the Israeli edition of the Les Nouvelles Esthetiques magazine, delivered the main lecture of the day and conducted hands-on-demonstrations from Christina’s booth.
Christina lectured on paramedical treatments for hyper pigmentation that combine the use of CO2 with Fluoroxygen and Oxygen.
Hands-on Switzerland – Pros and budding pros
|Geneva, Switzerland, December 5, 2011|
Christina held an exciting seminar in Geneva where she demonstrated professional products to representatives of beauty schools, spas and beauticians. On the 7th Christina held an additional workshop for practicing cosmetologists.
Examiner.com (Visitors: 8,090,126)
In a November 17 feature in Examiner.com, an online US content network with a 5 million weekly readership, regular contributor Geraldine Lai, writes: “Watching ISPA participants from many major spas here in the US have a treatment with Christina was fascinating. Like a physician, Christina would discover things within the skin once the client was on the treatment bed, she would go into an in-depth explanation as to how most of their conditions had occurred, never a discussion on product but a focus on how you got to where you are with your skin.”
Click here to read the article, Christina Cosmeceutical, a New York healthy skin instantly.
o ISPA 2012 will be held Oct. 15 – 17 in Kissimmee, Fla., USA.
BRENTWOOD.PATCH.COM (Visitors: 6,781,629)
November 9: In Marjorie Rothstein’s blog post, Brentwood’s Best Kept Beauty Secret is OUT! Christina’s Fluoroxygen C is the beauty secret celebs turn to as they hit middle age. The article also appeared on the examiner.com.
Christina Silk Facial – The deluxe must-have gift this Christmas
The Christina Silk Facial has been featured on FNCiMag.com, Fox News Channel’s original content lifestyle web magazine with a 15,791,623-strong monthly circulation!
The November 30 article succinctly describes the facial, available at select salons in the US, and places it among the top 10 most expensive, luxury beauty gifts available this Christmas. Put that in my stocking!
Click here to read Gifts We Want But Can’t Afford and to view the slideshow!
Not women-only! – Men are discovering the beauty of Christina
Christina received a great deal of attention during October and November issues of American Spa, which has a circulation of 28,151.
In its November issue, the magazine listed Christina among those companies offering a variety of male-specific products. In the related feature, A Man’s World (pg 34), columnist Lisa M. Starr writes that “45 percent of spas offer packages tailored to men” and that this target audience is growing so much so that “services and products tailored to men are on the increase.”
In September, Christina’s Quick Performance Calming Cream featured among seaweed-containing products that could help clients detox and reap the rewards of the sea. The article, Kelp From the Sea (p16), describes seaweed as a “super under-the-sea veggie, packed with vitamins and minerals,” that is also “a traditional key to health, as well as beauty and rejuvenation.”
INSIDERBEAUTYBUZZ.COM (Circulation: 10,000)
December 8: Calm and clarify your skin, an article devoted entirely to Christina’s Comodex Double Action Mask, starts: “After 30 years, this professional-grade range is finally available here.” It goes on to say that “when we have a little extra time on our hands (and our complexion is acting up), our go-to these days is” the Christina Comodex Double Action Mask.
January 23 (New York): Aesthetician training with Michelle Tavares — (Place TBA)
January 26 (Denver, CO): Elaine Linker will be the guest speaker at a special event at Orange Skye Day Spa. The evening aims to introduce clients to the Christina brand. There will be a special promotion for attendees.
February 8 – 11 (Moscow): KI Expo Exhibition
This exhibition is the most important event for professionals in the beauty industry of Russia. Christina Zehavi will conduct lectures and hands-on demonstrations at the NickOl stand. www.ki-expo.ru
April 4- 6 (Kiev): Estet Beauty Expo
The IX International Perfumery and Cosmetics Exhibition covers the latest achievements and innovations of Ukraine’s beauty industry including theoretical knowledge, good networking opportunities and exposure to new brands. www.intercharm.kiev.ua
April 19 – 21 (Moscow): Intercharm Professional 2012 exhibition
This event will provide theoretical and practical knowledge in the applied aesthetics field, cosmetology, nail services and salon business management. www.intercharmpro.ru
April 22 – 23 (Moscow): Christina Conference
April 25 – 26 (St. Petersburg): Christina Conference www.nickol.ru
May 10 – 14 (Almaty): KazInter Beauty Exhibition
The biggest event in the beauty and cosmetics industry in Kazakhstan and Central Asia, celebrates its ten year anniversary this year. Every year the exhibition attracts key and new operators, local and international companies, internationally renowned brands, and introduces new ones.www.kazinterbeauty.kz
May 15 – 16 (Almaty): Christina Conference www.nickol.kz
May 23-24 (Kiev): Christina Conference
We hope you enjoyed reading our December Issue ENews Quarterly Report
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