February Edition 2011

Dear Friends,

We are delighted to start the new year with great challenges and business opportunities!

We’ll begin by announcing about Christina’s launch in the USA! Read more.

With our branding strategy, we’ve succeeded to brand over 150 beauty salons and wholesale centers around the world! Read more and take part in this great business opportunity we are offering.

Since we believe education, innovation and professional advice are our building blocks, we constantly keep on exhibiting in international events, conducting seminars and workshops including professional hands-on trainings and lectures designed to help practitioners enhance their effectiveness and generate best results. Take a look at our recent and upcoming events to mark your calendars today.

Welcome to our new distributors, joining Christina! Read more

We wish you a stimulating and rewarding year ahead!

 
In this Issue
What’s new
News & Events:
Articles:
Christina’s launch in the United States of America

We are very excited to announce Christina’s launch in the USA! 

Joe Contorno, President and CEO of Christina USA has a successful history with launching skincare in the US. "As a founder of DDF, Christina is the natural next step in both the science and aesthetics of professional skincare. I am very excited to be able to bring to the US what I believe is the best meld of "true esthetics and science," says Contorno.  With the full support and talent of the Christina team, a full marketing, advertising and PR campaign will be launched to support the success of the brand in the United States.

Tel Aviv, Israel, February 3  2011 / January 13 2011 / October 7 2010

The course consisted of lectures followed by live hands-on demonstrations of the Peelosophy product line. At the end of each course, cosmeticians received a certification that qualified them to perform Peelosophy treatments.

 
 
Geneva, November 12-21, 2010

Christina presented in the fair its various product lines and recieved feedbacks from the event's participants.

 
Haifa, Israel, November 22, 2010

The event was conducted by Christina M. Zehavi, entailing 250 cosmeticians.

This event was sponsored by Ossi wholesale beauty center in Haifa, remarking 50th anniversary of its establishment.

Singapore, November 15, 2010

The seminar was organized by Masquad Pte Ltd. and consisted of lectures given by Christina M. Zehavi, followed by  hands-on demonstrations.

During the event, Christina was interviewed one of the local leading beauty salons industry magazines (article included below).

Minsk, Belorussia, November 12-13, 2010

The workshop was conducted by Christina M. Zehavi and discussed:
Various methods of solving severe skin conditions (acne, seborrhea, scars, aging skin, loss of elasticity) using Peelosophy, Unstress, Wish, Fluoroxygen+C, Rose de Mer and Comodex, as well as showing possible ways of combining these treatments for enhanced results.

Hong Kong, November 10-12, 2010

The most prestigious and trendsetting beauty and health event in Asia that offers unique business chances in the entire region.

Christina had an outstanding presence with its state-of-the-art stand which attracted a lot of varied audiences and created new business opportunities.
Lectures and live hands-on demonstrations were held by Christina M. Zehavi who provided top professional advice.

Upcoming Events
Moscow, Russia, booth C2, February 9-12, 2011
Kiev, Ukraine, booth H417- H418, February 9-12
Tel Aviv, Israel, March 13-14, 2011

Bologna, Italy, Pav.15, stand A9, March 18-21, 2011
 
Kiev, Ukraine, April 11-12 2011
Moscow, Russia, April 14-16, 2011
Las Vegas, Nevada, USA, April 17-18, 2011
Moscow, April 17-18, 2011
 
Almaty, Kazakhstan, booth 10A, April 28-May 1, 2011
Almaty, Kazakhstan, May 2-3, 2011

Orlando, Florida, USA, June 4-6, 2011

 New York, USA, June 28-29, 2011 
 
Las Vegas, Nevada, USA, June 18-20, 2011
 
Las Vegas, Nevada, USA, November 7-10, 2011
 
 
Krakow, Poland, November 8, 2010
Krakow, Poland, November 6 – 7, 2010
Riga, Latvia, November 1-2, 2010 / Vilnius, Lithuania, November 3-4, 2010

The seminar was conducted by Julya Korshunova, Christina’s educator from “NickOl” Center in Moscow, Russia, who provided hands-on demonstrations for treatments and home-use products.

During the conference the Christina’s product lines were presented while discussing possible ways of solving different skin problems and fitting home-use products.

Riga, Latvia, October 29-31, 2010

Baltic Beauty World - the biggest beauty industry project in the Baltic countries, as well as the mainspring for the development of beauty culture. It focused on beauty professionals from the Baltic States and foreign countries.

Christina M. Zehavi conducted hands-on demonstrations of the main product lines at the stand of SIA “TopCosmetics”, a major player in the beauty industry in Latvia and attracted a lot of professional audience.
Great emphasis was given to Forever Young’s Moisture Fusion Kit.

Philadelphia, USA, October 24-25, 2010

Moscow, Russia, October 24-25, 2010

- Correction of hyperpigmentation: Selection of products for home use.
- Methods of correction of chronological and photo-aging. Solving anti-aging skin problems.

 
Moscow, Russia, October 20-23, 2010

The main prestigious event for the beauty industry professionals, including: cosmeticians, beauty salon and esthetic medicine center executives and other representatives of this field.

“NickOl-Moscow” Center took an active part in the exhibition, attracting more than 600 skin care professionals to its stand and conducted master-classes and hands-on demonstrations given by Christina M. Zehavi who discussed: Modern correction methods of acne, pigmentation and aging.

 
Kiev, Ukraine, October 14-16, 2010

Top Cosmetics, Christina’s exclusive representative in Ukraine, was once again the general partner of the congress for beauty professionals.

Christina M. Zehavi discussed “peeling as a method to treat and repair scars and stretches” and conducted hands-on demonstrations which gained great popularity among visitors and cosmeticians.

Barcelona, Spain October 2-3, 2010

The congress was conducted by Cabines magazine.
The event was especially designed for Spa and Beauty professionals. During the event, more than 1400 qualified estheticians and spa professionals attended and had the opportunity to be exposed to Christina.

Announcements!
Welcome SKIN FACTORS PTY and GIMSA IMAGE!

We are delighted to welcome NEW DISTRIBUTORS to the Christina family:

- SKIN FACTORS PTY Ltd. from Australia. For further contact details, click here.

- GIMSA IMAGE from Castellón, Spain. For further contact details, click here.
Click here to view GIMSA’s presentation made for professional estheticians.
 
We see great potential in working together and spreading out the Christina brand and wish us good luck in our joint endeavors!  

Come join us at the following upcoming events where we will be demonstrating our latest techniques and present our newest products: 
Moscow, Russia, booth C2, February 9-12, 2011

This exhibition is the most important event for professionals in the beauty industry of Russia.
Christina M. Zehavi will conduct lectures and hands-on demonstrations at the NickOl stand.

- Our experience with acne, post acne and problematic skin. Presenting cases and fitting the right treatment per case.

- Utilizing Hyaluronic Acid in the Medical, Medical-Esthetic, Nutrition and Derma-Cosmetics. Presenting Christina’s various innovative products which contain HA.

 

Kiev, Ukraine, booth H417- H418, February 9-12, 2011

The IX International Perfumery and Cosmetics Exhibition  covers the latest achievements and innovations of Ukraine’s beauty industry including theoretical knowledge, good networking opportunities and being exposed to new brands.

Tel Aviv, Israel, March 13-14, 2011

The course will consist of lectures followed by live hands-on demonstrations of the Peelosophy product line. At the end of each course, cosmeticians will receive a certification that qualifies them to perform Peelosophy treatments..

 
Bologna, Italy, Pavilion 15, stand A9, March 18-21, 2011 

The world’s most important international event in the beauty and cosmetics sector, now also with a special focus on the Spa industry.

During the event, Christina will present theoretical presentations followed by hands-on demonstrations and will provide top professional advice..

 
Kiev, Ukraine, April 11-12, 2011

The Conference program will be based on the reports of leading specialists, who are influential in the cosmetology field.

Moscow, Russia, April 14-16, 2011

This event will provide theoretical and practical knowledge in the applied aesthetics field, cosmetology, nail services and salon business management.

Las Vegas, Nevada, USA, April 17-18, 2011
The Largest North American trade show for aesthetic, spa and medi-spa professionals only. The exhibition will showcase latest products for beauty and cosmetic industry. This two days event is being organized by Esthetique Spa International.
Moscow, April 17-18, 2011

 

Almaty, Kazakhstan, booth 10A, April 28-May 1, 2011

The biggest event of beauty and cosmetics industry in Kazakhstan and Central Asia, this year celebrsating its ten year anniversary. Every year the exhibition attracts key and new operators, local and international companies, world-wide known brands and introduces new ones.

 
Orlando, Florida, USA, June 4-6, 2011
 
A trade show for members of the professional beauty industry only.
Hong Kong, November 10-12, 2010
The Spa & Resort/Medical Spa Conferences and Expos are the premier U.S. events that reflect and support the convergence of the Traditional and Medical segments of the Spa & Resort Industry. From cutting edge medical techniques to the most sumptuous of spa services, you are able to see, touch, smell, and experience the industry's most diverse array of products, services, and ideas that will delight your clients.
 
Las Vegas, Nevada, USA, June 18-20, 2011
The biggest international event for Cosmetics and Beauty Products Industry: cosmeticians, professional equipment, instruments and accessories for beauty salons, manicure and pedicure equipment and instruments.
 
Mandalay Bay, Las Vegas, Nevada, USA, November 7-10, 2011

The ISPA Conference & Expo is the largest ISPA event of the year for spa professionals. With a 20 -year history, the expectation of Conference attendees is to provide spa owners, directors, managers and suppliers with cutting edge tips on where the industry is headed and how to ensure that business is sustainable.

The ISPA Expo brings together the leading suppliers in the industry to network with spa decision makers.

 
 

In the past six months Christina has been incorporating a successful branding strategy, by creating a Christina identity in over 150 professional beauty salons and wholesale cosmetics centers around the world.

Outstanding Creative
With an understanding of the client-base, and tailoring the creative per client, we design a Christina look&feel, offering a 'toolbox' of creative devices such as design, print, and installation of stickers and posters which are applied as Christina signage for shop windows, walls, training classrooms, promotion stands with shelves and sales counters. These tools are relatively inexpensive and are a good example of a sales strategy for dealers, resulting in worthwhile benefits. 

Mutual advantage
Creating a Christina identity in the salons and centers enables an upgrade in their business image by including Christina’s strong brand along with its top professional design to set their business apart from others and attract more clients.

By incorporating this branding strategy, the salons and centers deal with a broader audience of  the general public, beauty professionals and further on their clientele with the goal of gaining an immediate higher exposure and a tremendous buzz.

This includes advertising through the strategic location of each center and by branding external and internal parts of the centers and salons at relatively low costs (as opposed to a regular design or a street sign at the location which can cost up to 3 or 4 times as much!).

We are inviting you to take part in this great business opportunity by offering our design services. Contact us now for more details.

Singapore, December 2010

Click here to view the article. 

We hope you enjoyed reading our February Issue ENews Quarterly Report


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